Objectives

The ATRA has been established with the principal objectives being to:

1. Promote environmentally safe and beneficial recycling of waste tyres
2. Help facilitate an industry operating environment, conducive to the generation of a high level of waste tyre recycling and resource recovery, to replace over time, land fill disposal
3. Provide the basis of a collective voice for the industry and to promote the common interests of the association’s members, through
   • Establishing consensus positions through constructive dialogue and negotiation between Association members
   • Effective communication with Government, the public community and other relevant stakeholders
   • Determining optimal outcomes in terms of both environmental and economic effectiveness
   • Acknowledging and respecting the diverse interests of Association members, but at all times avoiding being subsumed by factional interests
   • Providing leadership by pursuing the most strategic outcomes for the industry as a whole

Function

Key activities for the association will comprise:

• Policy/Strategy development
• Representation/Lobbying
• Analysis/Assessment of strategies/proposals developed by other stakeholders or adopted overseas
• Market research and analysis
• Assessment of constraints to industry development (regulatory and unfair practices, eg dumping)